Amber Matters
A storytelling studio for climate wonder, not worry.
Who We Are
We’re a creative production studio that makes story-driven content embedding real-world climate solutions into culture.
More about Cam, Alyce, and Leta here.
What We Do
We build entertainment ecosystems that seed climate solutions into culture.
Not campaigns. Not explainers. Worlds.
The kind people want to step into, talk about, and share.
Instead of telling people what to do about climate change, we embed climate-positive tech and ideas into shows, games, short-form video, events, and more — so they feel exciting, joyful, and culturally inevitable.
We don’t explain climate solutions. We embed them into wonder-filled stories that invite people to imagine, believe in, and build a better world.
What That Looks Like
We turn climate innovations into story-rich worlds people want to watch, wear, share, and live in.
Loep Ipsum
Loep Ipsum
Loep Ipsum
Loep Ipsum
Each story stands alone and ladders up to a bigger world:
That’s your entertainment ecosystem.
Who We’re For
Climate tech startups who believe in imagination as infrastructure
Founders chasing big, weird dreams
Marketers done with rinse-and-repeat
Investors who see story as strategy
Studios and platforms looking for the next wave of narrative IP
Our Bet
The world is shaped by the stories we tell.
But most climate storytelling is either doom-filled or dry.
It overwhelms, lectures, or guilt-trips — and none of that scales.
We lead with wonder, not worry.
Why It Matters
There’s no shortage of climate solutions.
There’s a shortage of belief.
89% of people want stronger climate action —but most don’t think anyone else does.
That’s a story problem.
We’re here to change the narrative.
To show what’s possible, beautiful, and already underway.
Our Belief
To build a better future, we have to change the stories we tell — and how we tell them.
Wonder is more contagious than worry.
Entertainment can drive engagement, investment, and behavior.
And the right story, at the right time, can move the world.
Why Now
We’re living in an attention economy.
Every brand is a media company now — whether they know it or not.
People don’t want to be sold to.
They want to be moved. Entertained. Surprised. Inspired.
And the brands that win?
They don’t interrupt the entertainment.
They become it.
Services
Narrative & creative strategy
Content and IP development
Campaign & ecosystem design
Multi-format production
Story consulting for product, brand, or activation
Why Amber Matters
Amber is nature’s storykeeper. A natural resin from trees that preserves and makes what it holds of the present matter far into the future. A color that brings awareness. A material fragrant when heated, and able to be shaped.
When we look back at this time, what do we want to preserve?
Amber Matters is a mindset shift from worry to wonder for the most pressing matter of our time: climate change. We’re building worlds, but all of them are on Earth.